News Update

Fethi Amara’s Interview for Pure Digital Passion Podcast

December 28, 2025 · 2 min read

Fethi Amara’s Interview for Pure Digital Passion Podcast
PGI newsroom

Planet Group International’s Fethi Amara On Transformational Enterprise Content Management In Africa

PGI’s footprint in the EMEA region is growing – and Africa is a major strategic growth frontier for us. I’m very pleased to share that our colleague Fethi Amara was recently interviewed by a leading digital influencer – Moses Kemibaro, where he discussed our Enterprise Content Management (ECM) and AI-services offering, as well as PGI’s ambition in the Africa. 

One of the most powerful parts of the conversation was Fethi’s argument that Africa is not trailing the world in digital transformation. Quite the opposite. Freed from the burden of legacy infrastructure, many African enterprises and governments are leapfrogging directly into cloud-native, AI-augmented solutions.


In this episode of the Pure Digital Passion podcast, I was joined by Fethi Amara, Senior Executive at Planet Group International (PGI), for a deep and inspiring conversation on the invisible but powerful engine behind Africa’s digital transformation: Enterprise Content Management (ECM) and Business Process Management (BPM), now enhanced with AI. Fethi shared over 30 years of experience, from Arabizing foundational computing systems in the 90s to leading cutting-edge AI integrations at PGI across telecoms, banking, energy, and government in Africa and beyond. Together, we unpacked the challenges of managing enterprise data, building user-centric digital solutions, and the maturity gaps many organizations must bridge. From design thinking to agentic AI, legacy-free leapfrogging to digital chaos, this episode is an essential listen for any digital transformation leader operating in or focused on Africa